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Innovations For Life
Our primary business may be the distribution of electricity, but do you really understand and appreciate what that means to your life and the way you live it?
The science and technology behind an electric utility system is truly an amazing thing. It’s a complex infrastructure that begins with a generating plant and ends with the service wires that come in to your home. But in reality, most of us don’t care about the science and technology behind the system. We just want it to work when we need it.
You see, we don’t really buy electricity. It’s not something that we can see, smell, taste or touch. We buy what electricity provides to us in terms of solutions for everyday life. We buy the ability to heat and cool and light our homes. We buy the convenience of brewing coffee, toasting bread, drying hair and vacuuming carpets. We buy the fun of entertainment and the value of information. We buy innovations for life and solutions for living.
We don’t think about electricity as we’re using it; we just use it. It’s there when you need it at the literal flick of a switch – usually! And when it’s not, that’s when we tend to appreciate it the most because it’s during those times that we really realize the value behind the commodity.
Most of us pay less than $5 a day for everything electricity brings to our life. That’s quite a deal for something so easily classified as just another commodity. So before you call to grumble about the cost of your electricity, think about the value. Think about what it provided in comfort and convenience. Think about the innovations for life and solutions for living that it represents.
It’s worth it!
What's New with Midwest
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Dinner and Dialog Coming to Your District
February 8, 2012
In March we begin our ninth season of member meetings, hitting the road to each of our nine districts to [...] -
Midwest Invites Youth Leaders to Apply for Summit
February 8, 2012
Midwest Energy Cooperative is looking for a few good teens for the 2012 Youth Leadership Summit (YLS), April 18-20 at [...] -
IBEC Exits BPL Business; Midwest Continues Search for Options
February 2, 2012
Several years ago Midwest Energy Cooperative partnered with International Broadband Electric Communications, Inc. (IBEC) to provide a high-speed internet option [...] -
Midwest Employee Family Supports Regional Sports Complex
January 27, 2012
The employees of Midwest Energy Cooperative and Midwest Propane provided a $500 donation this week to the Edwardsburg Sports Complex [...]
Midwest Blogs
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IBEC Exits BPL Business; Midwest Continues Search for Options
Several years ago Midwest Energy Cooperative partnered with International Broadband Electric Communications, Inc. (IBEC) to provide a high-speed internet option [...]
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The “Power Is In Your Hands”
March 2011
I recently stumbled across a great blog entry entitled “Life with My PG&E Smart Meter after One Year.” It’s [...] -
Co-op Connections Card Puts Value In Your Wallet
February 2011
As your electric utility, it’s important for Midwest Energy Cooperative to provide you with safe and reliable power. But [...] -
We Make a Big Difference in our Community
January 2011
I was part of the crowd on that cold November morning – a mere spectator to the action that [...]