Be Polite

Kindness is key! Don’t try to pressure anyone into bidding, and make sure you thank them if they bought or bid on one of your previous animals.

Know Your Audience

Personalized letters show that you put care and thought into your invitations. Instead of “Dear Buyer,” use their name.

You may also consider hand signing each letter. Buyers will recognize and appreciate that you went the extra mile to include a personal touch.

Who to Invite

It’s not necessary to invite everyone you know. Think about who will be the most likely to make a bid on your animal, such as:

• Any previous buyers
• Relatives and family friends
• People or organizations your family does business with, such as your doctor or a local store you shop at frequently

Always Thank Your Buyers

If you know that someone came to the fair to bid on your animal, make sure you thank them before they leave—especially if they purchased it. You may also want to consider making a thank-you sign to display next to your animal’s pen.

Lastly, be sure to mail your buyer a handwritten thank-you note after the fair. Thanking a buyer will make them feel appreciated, and they may be more likely to return next year.